Recently I’ve had to demonstrate my ability to deliver a short and sweet elevator pitch. The game in question is a brawler game called Wizbang, that has been developed over the course of a few months. Regardless of how well I actually did, it’s taught me a lot and I want to share that with you. Firstly, delivering a pitch is essentially selling yourself, your product, and your overall vision. This can happen anytime and anywhere. The universe is full of chance encounters and opportunities, so you have to be prepared. Memorize a concise, interesting and snappy sentence or paragraph that conveys all the information it needs to. An awesome idea is to summarize in three words. For example, borrowed from my teammate: ‘WIZBANG can be summed up in three words – Adorable, Magical, Mayhem!’ So, what else does this need to convey? You want to include your unique selling points (USP’s), genre, atmosphere/seriousness, play-ability, target markets (platforms, age, audience), and most importantly, why you think the person(s) you are delivering this to should be interested! Keep it concise, like this post. You can always go into details once you’ve caught their attention.